ESSENCE OF QUALITY

SEARCH FOR PERFECTION

It takes years of development for an expert team of engineers and passionate product managers to design and develop a golf shaft that satisfies Mitsubishi Rayon's definition of perfection.

01 PROTOTYPING
Perfecting Form and Function
Dozens of prototype structures are made, tested, and rejected before a specific shaft design is selected for production. Aesthetic prototypes are tested to determine the optimal form that adequately conveys the inspiration behind the design and quality standards that define Mitsubishi Rayon.

02	PERFORMANCE TESTING
Until We Get It Right
Prototype shaft designs are put through a wide range of laboratory tests to analyze and explore all possibilities. In parallel, shaft designs are rigorously field tested and retested by the best players in the world. In some cases it takes years before we will allow a design to be introduced to the general public.

03	TOUR VALIDATION
Tested and Played by the Best Players in the World
Before Mitsubishi Rayon products are ever released to the general public, they are rigorously tested and scrutinized by the best players in the world - US TOUR, Champions Tour, Nationwide Tour, US LADIES TOUR, JPGA Tour, JAPAN LADIES TOUR, etc. Feedback from these tour players are incorporated into future prototypes until we achieve a design that meets our stringent quality and performance standards. The ultimate measure of success for us is to have many of the best players in the world use our products week after week without fanfare or endorsement. We gauge our success by quality, not quantity.


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