PRESS RELEASE

Mitsubishi Rayon DEBUTS Diamana™ R-SERIES - The Next-Generation Red Board

- Mitsubishi Rayon Newsletter - 2014/08/02


Diamana™ R-Series

Mitsubishi Rayon DEBUTS Diamana™ R-SERIES - The Next-Generation Red Board

Mitsubishi Rayon introduces the Diamana™ R-Series shaft for woods. This is the latest product in the long-standing Diamana™ brand that's captured more than 100 Tour wins globally since the company established its U.S. office in 2004. It's the next generation of the very successful and popular Diamana™ Red Board, with advances that take the original's pure feel and sheer power to another level.

Following in the footsteps of the first-generation (S/M/D) and second-generation (Kai'li™, 'ilima™, 'ahina™) Diamana™ shaft series, the newthird-generation Diamana™ R-Series, made exclusively at our facility in Japan, features further innovation and premium performance. Itcompletes the global third-generation Diamana™ shaft series that already includes the B-Series and W-Series.

Diamana™ R-Series -- ideal for better players seeking more distance from the Diamana™ brand -- has similar impact feel and launchcharacteristics to the ‘ilima™ Series. Its proprietary, 3G Multi Dimensional Interlay (M.D.I.) was also included in the B-Series and W-Seriesprofiles. The R-Series profile is for golfers seeking mid spin and a high launch. High-modulus 80t DIALEAD™ fibers used in the 3G M.D.I.application within the butt section are oriented in the hoop layers, to decrease ovaling in the downswing and transfer energy moreefficiently to the ball at impact -- much like the B-Series and W-Series.

Because of its high trajectory and draw bias characteristics, the R-Series is an ideal complement to the popular low center of gravity,low-spin woods.


 

Product Profile

Diamana™ R-Series

Pricing & Availability

The Diamana™ R-Series will be available through MRCauthorized retailers and dealers nationwide beginning September 1, and will have a suggested retail price of $400.

The shaft is offered in the following weights and flexes: 50 R/S/X, 60 R/S/X, 70 S/X, and 80 S/X

 

About Mitsubishi Rayon / Graphite Shafts

MRC GOLF, INC. is a wholly owned subsidiary of Mitsubishi Rayon Co., LTD., dedicated to designing and developing high performance composite golf shafts for discerning golfers everywhere. MRC GOLF leverages their own resources and raw materials (vertical integration), which gives them a competitive advantage. Over the years, MRC GOLF has been a leading supplier of premium composite golf shafts worldwide. With many of the world's best players using Mitsubishi Rayon golf shafts, MRC GOLF has established itself as a dominant force in the golf industry.

Mitsubishi Rayon Co., LTD. (MRC) was established in 1933 as a manufacturer of rayon fibers. Since then, the company's interests have diversified to include specialized chemicals, plastics, and other synthetic fibers. Through continuous design and innovation, MRC has expanded its business focus into other areas that include resin systems, carbon fibers and composite materials, and a variety of other specialty products, including composite golf shafts. MRC's vertical integration advantage, the ability to design, develop and manufacture any combination of resins and fibers, sets them apart from their competition and gives them a competitive advantage. Today, MRC is recognized as the world leader in manufacturing and supplying carbon fiber and composite materials for performance based sporting goods applications.