WHAT'S NEW

MRC GOLF Introduces Bassara W-Series

- MRC GOLF Press Release - February 09, 2011

MRC GOLF Introduces Bassara™ W-Series

Carlsbad, CA - (February 10th, 2011) - MRC GOLF, INC. introduces the Bassara W-Series; the fourth wood profile in the Ultra-Light Bassara Series offered by Mitsubishi Rayon. Combining state-of-the-art materials with a unique bend profile; the Bassara W-Series delivers increased driving distance by maximizing club head speed and velocity at impact. The W-Series's extra long 47" profile also features slightly lower overall shaft weight that its 46" predecessors providing the platform for the next generation in lightweight shaft technology from Mitsubishi Rayon.

Bassara W-Series
The Bassara W-Series incorporates the same elastic titanium fibers first used in the Bassara Griffin profile launched in January of 2010. The unique elastic characteristics of this fiber - combined with the proprietary W-Series bend profile - helps deliver more speed at impact that typical lightweight shafts. In addition, the W-Series profile's extreme lightweight platform combined with the extra length provides players of all ability the opportunity to push the limits of lightweight shafts performance and overall club length if desired.

Elastic Titanium Fiber (TiNi)
The elastic titanium fiber used exclusively in the tip section of the W-Series is designed to reinforce this lightweight shafts at impact as well as reduce deformation during shaft loading. This characteristic helps players of all abilities to transfer power during the loading and unloading of a shaft efficiently and without sacrificing ball speed or stability.

 

Pricing & Availability

The new Bassara W-Series is available beginning spring 2011 through MRC GOLF Authorized Retailers and Dealers nationwide. The Bassara W-Series Wood Shaft has a suggested retail price of $350 USD and is available in the following weights and flexes:

Bassara W-Series Wood Shafts
W-Series 43L, 43R
W-Series 53R, 53S, 53TS

Also making its debut in spring 2011 will be a new series of lightweight Bassara Hybrid and Iron shafts to round out the W-Series offering. The hybrid and Iron shafts will have a suggested retail price of $160 USD and $120 USD respectively and are available in the following weights and flexes:

Bassara Hybrid Shafts
Hybrid 50L, 50R
Hybrid 60R, 60SX

Bassara Iron Shafts
Iron 50L, 50R
Iron 60R, 60S

 

ABOUT MITSUBISHI RAYON GOLF SHAFTS

MRC GOLF, INC. is a wholly owned subsidiary of Mitsubishi Rayon Co., LTD., dedicated to designing and developing the world's finest composite golf shafts in performance and quality. MRC GOLF leverages their own resources and raw materials (vertical integration), which gives them a competitive advantage. Over the years, MRC GOLF has been a leading supplier of premium composite golf shafts worldwide. With many of the worlds best players using Mitsubishi Rayon golf shafts, MRC GOLF has established itself as a dominant force in the golf Industry.

ABOUT MITSUBISHI RAYON

Mitsubishi Rayon Co., LTD. was established in 1933 as a manufacturer of rayon fibers. Since then, the company's interests have diversified to include specialized chemicals, plastics, and other synthetic fibers. Through continuous design and innovation, MRC has expanded its business focus into other areas that include resin systems, carbon fibers and composite materials, and a variety of other specialty products, including composite golf shafts. MRC's Vertical integration advantage, the ability to design, develop and manufacture any combination of resins and fibers, sets them apart from their competition and gives them a competitive advantage. Today, MRC is recognized as the world leader in manufacturing and supplying carbon fiber and composite materials for performance based sporting goods applications.


For additional information: www.mitsubishirayongolf.com or
Contact: info@mrc-golf.com
Telephone: (760) 929-0001