MRC COMPOSITE PRODUCTS USA INTRODUCES BASSARA™
- MRC Press Release - January 23, 2006
CARLSBAD, Calif. (Jan. 23, 2006) - MRC Composite Products USA announced today the company will release a second new shaft series named Bassara™ at the upcoming 2006 PGA Merchandise Show. The new shaft will be a complement to the existing Diamana® product lines and marks the third in a trio of successful shaft products developed by the global manufacturer to be launched to the US Market. Bassara will launch in March of 2006, and will be distributed widely to meet the needs of players eager for a versatile, high performance shaft at a price that makes it feasible for any golfer wanting the most from their game.
Bassara delivers the premium feel and performance players have come to expect from MRC Composite Products USA. With a softer bend profile and more moderate torque values compared to the Diamana series, Bassara provides the perfect balance between playability and high performance and is a shaft that works for both TOUR players and aspiring amateurs alike.
"Bassara's high performance combined with a very attractive price will be a great combination in the marketplace," said Mark Gunther, National Sales Director, North America for MRC Composite Products USA. "Bassara has already shown that it will work for players at the highest level since it was played at this year's SONY Open, but has a profile that will work for golfers with a wide range of skill levels."
Bassara will be available in three weights: 63, 73 and 83-gram. The 63-gram is the most popular and is crafted with the player in mind who requires lightweight impact with maximum speed off the head. The 73 and 83-gram weights combine power, stability and are smooth through impact. Both make excellent fairway wood shafts for the player who prefers using a mid or lightweight driver shaft.
MRC manufactures all the raw materials, including the monomer, acrylic fiber, carbon fiber, resin and prepreg for Bassara, making MRC the only fully vertically integrated manufacturer in the industry. The result: a graphite shaft designed for and played by the best in the world.
For dealer qualification information, please contact Mark Gunther at 760.929.0001, x101.
ABOUT MITSUBISHI RAYON GOLF SHAFTS
MRC GOLF, INC. is a wholly owned subsidiary of Mitsubishi Rayon Co., LTD., dedicated to designing and developing the world's finest composite golf shafts in performance and quality. MRC GOLF leverages their own resources and raw materials (vertical integration), which gives them a competitive advantage. Over the years, MRC GOLF has been a leading supplier of premium composite golf shafts worldwide. With many of the world's best players using Mitsubishi Rayon golf shafts, MRC GOLF has established itself as a dominant force in the golf industry.
ABOUT MITSUBISHI RAYON
Mitsubishi Rayon Co., LTD. was established in 1933 as a manufacturer of rayon fibers. Since then, the company's interests have diversified to include specialized chemicals, plastics, and other synthetic fibers. Through continuous design and innovation, MRC has expanded its business focus into other areas that include resin systems, carbon fibers and composite materials, and a variety of other specialty products, including composite golf shafts. MRC's vertical integration advantage, the ability to design, develop and manufacture any combination of resins and fibers, sets them apart from their competition and gives them a competitive advantage. Today, MRC is recognized as the world leader in manufacturing and supplying carbon fiber and composite materials for performance based sporting goods applications.